PortfolioR&W GalleryAdvertisementHumor as a credibility device: If your market is skeptical or your promise seems contradictory (such as high quality and low prices), use charm to disarm. |
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PortfolioR&W GalleryAdvertisementHumor as a credibility device: If your market is skeptical or your promise seems contradictory (such as high quality and low prices), use charm to disarm. |
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