Think your sales team can achieve more? Address 9 specific needs to win buy-in from your reps.
Want to grow sales? Learn why growth is not an option unless you have adoption.
How do you unlock key verticals? It’s not easy to focus a large sales team. Especially one with 400 new reps. See how this nationwide distributor did it.
Is anyone listening? 4 reasons why your sales team may be ignoring your marketing. Get them on board.
This is what enabled sales looks like:
79%
feel prepared or
very prepared
“Best in class.”
10%
increase in sales YOY
“Game changer.”
108%
increase in course completions
“Best material I’ve received in a long time.”
Hungry for results like those? They can happen for you, too. More than 20 years’ experience has taught us the secret: adoption.
No matter how good your growth plan is, it’s worthless unless your reps actually take up the cause. And we know 9 ways to make that happen.
So, if you’re entering new markets… introducing a segment-based approach… or just trying to hit this year’s big, hairy, audacious goal… remember this: Growth is not an option unless you have adoption. Get yourself a counterpart for that.
The 9 needs of adoption
Show them:
- Leadership insists
- Customer expectations are set
- Everybody benefits
Teach them:
- Who to talk to
- How to recognize opportunities
- How to convince the customer
Give them:
- A sense of ownership
- Role models
- Constant reminders
The proof is in the partnerships.
More than 20 years solving sales enablement and marketing challenges for growing businesses, mid-sized distributors, and Fortune 500 brands.
